Internet Users In India Grow 17% Y-o-Y To 35.8 Million; Growth Rate Lower Than Asia-Pac Average
In September, India had 35.8 million Internet users (excluding visits from net cafes and handhelds), up 17% year-on-year, according to web metrics firm comScore. India’s growth rate is the third highest in the Asia Pacific region, China and Japan surpassing the country both in absolute number of users and in growth rates.
The Asia Paific region had 484 million users in September, which represents a 22% growth from the year-ago period. China registered a 31% growth during the period under review and now has 220 million Internet users.
Hong Kong grew the least, at 5%, and now has 3.9 million internet users. This however, represents a 55% Internet penetration, as that country’s population is 7 million. In contrast, only about 3-3.5% of Indians have access to the Internet.
“Asia is not only home to the largest Internet population in the world, but it is also one of the fast-growing,” Will Hodgman, comScore (NSDQ: SCOR) executive VP for the Asia-Pacific region, said in a statement. “With most markets in the region experiencing double-digit growth, marketers and advertisers have the opportunity to capitalize on the potential of the online channel to reach and engage a surging number of people engaging in a variety of consumer activities online, including reading content, watching video, playing online games, engaging with brands, conducting financial transactions and making online purchases.”
Posted In: Research & Metrics, Countries, Asia, India
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