Media agency ZenithOptimedia expects Internet ad spend in India to more than double in 2007 and to be 10 times its current size in 2009. [via agencyfaqs] Ad spends on the Internet could jump to Rs. 450 crore this year from Rs. 210 crore in 2006 and could skyrocket to Rs 2,250 crore mark by 2009, the study said. This would mean that in two years, ad spends on the Internet will surpass those on radio, cinema and outdoor, individually.
It is estimated by 2009, ad spend on radio will rise to Rs 585 crore from Rs. 370 crore, on cinema will jump to Rs 558 crore from Rs. 290 crore, and on outdoor media to Rs 1,673 crore from Rs. 1050 crore. The contribution of the Internet in the overall advertising revenue pie will rise to 6.8 per cent from its current 1 per cent.