The Guardian
trending topics

Interest In Slumdog Content Peaks Post Oscars; Caller Tune Subscriptions Jump

  • Comments Comments (View)
  • Text Size: A A

Slumdog Millionaire‘s superb showing at the Academy Awards yesterday image and the fever-pitch hype preceding it meant that interest over the film and its content peaked among mobile and Internet users. Following are the findings of digital content consumption relating to Slumdog Millionaire as measured by the film’s digital media rights owners Hungama Digital Media Entertainment Pvt Ltd.

-The search volume for Slumdog Millionaire content has doubled in India and tripled worldwide over the last 48 hours.

-More that half a million mobile subscribers in India have set Jai Ho as their caller ring back tone.

-There are approximately quarter of a million searches per day for film content in India; the maximum searches over this weekend were related to Slumdog Millionaire.

-More that 80% of the Slumdog Millionaire content searched is for Jai Ho.

Note that the search volumes include mobile and online searches.

“The rise in interest on Slumdog is unprecedented. This will also mean higher interest worldwide in everything Rahman,” said Saleem Mobhani, COO, Hungama.

On iTunes, Slumdog Millionaire is the top album and Jai Ho is the 7th most downloaded track. On radio, the focus on Jai Ho and A.R. Rahman peaked yesterday. “We played Jai Ho many times yesterday, as also the other tracks from Slumdog Millionaire. Yesterday was the celebration for the award and today also the number of repeats have stayed higher,” said Indira Rangarajan, who heads programming at Radio Mirchi in Mumbai.

Photo credit: McClatchy-Tribune Business News

Sruthijith KK
@sruthijith Feb 24, 2009 7:50 AM ET
Share

Posted In:

  • Comments Comments (View)
  • Short URL Short URL
  • tom

    I am not shocked to see such tremendous fan base for the movie already . The movie had all a bock buster really needs . I have purchased a sound track cd for slumdog myself

  • The music composed for the movie is heavenly and I am not really surprised that it gained so much popularity . I just love the film and its music !

  • This movie's great. I enjoid it a lot

  • I am inspired by slumdog in many ways, i hope the cast and the crew can head off to more great movies

  • Shirin Jindal

    I liked the content on this site. Would like to visit again. chennaiflowerplaza

  • Those are some really good facts out there.The music AR Rahman composed for this film was really good too. So it deserved all this recognition and support.
    I have set my caller tune as jai ho too :P

  • first time the Indian music got recognized internationally… Jai Ho!

  • This is what promotions and marketing ideas for films has done to Indian cinema. More and more filmmakers are now allocating greater budgets for the marketing of their films. and Slumdog leaves no stone unturned…

  • This is what promotions and marketing ideas for films has done to Indian cinema. More and more filmmakers are now allocating greater budgets for the marketing of their films. and Slumdog leaves no stone unturned…

  • This is surely a great news for indian music and music in general. The oscar for jai ho ill create a ripple effect for music industry. at the same time, awareness of hindi songs in the minds of western people will certainly be resulting in great results for indian songs.

  • The internet amazes me.  In this day and age information travels so fast it's almost hard to fathom.  This is great for the film, the cast, and anyone else who is dreaming big.  Awesome story.

    Ryan

India’s Digital News Monitor | contentSutra Newsletter

Contributors