Saleem Mobhani, COO at Hungama Digital Media, is joining Airtel as CEO of its Mobile Entertainment division, reports Medianama. We have independently confirmed the development. Mobhani declined comment.

Mobhani came to the Hungama fold when the latter acquired IndiaFM.com (now Bollywood Hungama) in 2000. He was named chief operating officer in April 2006. Mobhani has also worked at Development Credit Bank, according to his LinkedIn profile. 

In March, as part of an organizational restructuring, Airtel said “New business verticals such as M-commerce and M-entertainment etc. are being created to generate new revenue streams”.