Eros seems to have effected a big change of heart in Parigi in two weeks. “I turned 60 years earlier this month and I thought I should devote more time and energy to pursue my long cherished personal interests and passions,” Parigi was quoted as saying in a The Times Of India story dated 3 August.

Parigi, who spent nine years at Bennett, Coleman & Co. Ltd, which publishes The Times of India, was the principal architect behind the firm’s acquisition of London’s Virgin Radio. Eros International Plc. is an AIM, London-listed entertainment firm with primary interests in film production and distribution. The company’s recent films include Partner and Namastey London. Parigi will also join the board of Eros International Media Pvt. Ltd, the company’s Indian arm.

“Having spent several years in the telecommunication and media domain, I’m keen to explore the challenges of developing global delivery platforms that meet the ever changing needs of the audiences,” Parigi said in a statement.