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India’s Internet Penetration Lowest In Asia-Pacific Region

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India has the lowest Internet penetration rate at 3 percent in the Asia-Pacific region, according to a May survey by U.S.-based digital research firm comScore Inc.
Here are some highlights of the study
- South Korea boasts of the greatest rate of Internet usage, with 65 percent of its population using the Internet in May.
- According to the study, there were nearly 284 million people age 15 or older who accessed the Internet from either a home or work computer in the Asia-Pacific region during the month of May.
- China clearly has the largest online population with 91.5 million people. The number of monthly unique Internet users in India is just a quarter of that figure at 22.8 million.
- South Korea has the most active online population, using the Internet an average of 17.4 days per person in May, and dedicating 31.2 hours to viewing 4,546 pages during the month. Indians on the other hand got onto Cyberspace an average of only 11.4 days per person in May and viewed 1,400 pages over 14.7 hours.
- The top three online properties Indians visited during the month were Yahoo!, Google and Microsoft sites.

Update:
Agencyfaqs has put up some India related charts from the Comscore report for download here.

Jul 9, 2007 6:51 AM ET

Posted In: Research & Metrics

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