Indiaplaza.in, formerly fabmall.com, is offering customers one of those ‘double the difference’ offers - they’ve launched the ‘Indiaplaza Price Challenge’ for books and mobile phones. Customers who find prices of a specific book or mobile handset cheaper elsewhere can claim gift vouchers from Indiaplaza for double the difference.
Seems to me that this initiative can three purposes: firstly, it’s promotion and could get new customers in to try the site out. Secondly, it maybe allows Indiaplaza to do a reality check on their pricing vis-a-vis the competition. Thirdly, it makes customers aware of their pricing and products. But at what cost?
I found a price difference for Orhan Pamuk’s My Name Is Red at Indiaplaza and Sify Mall, but…
-The challenge is not applicable to a different edition of the same title.
-The challenge is not applicable to a different binding/cover/format of the same title.
Also, even if I was eligible, the gift certificate would be for Rs.8.08. And gift certificates are non-combinable…