In July, Traffic Surge To Job Portals, Bank Websites; Bing, Rediff Slips
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In July, on the back of reports that companies are gradually coming back to the hiring market, candidates spent a lot of time on job portals, data from Komli Media’s Vizisense shows. The top web portal, Naukri.com, saw an 8.52% growth in traffic, compared with June.
Due to a 1 August deadline to enforce new RBI guidelines on effecting an additional layer of passwords on online card transactions, websites of various banks also saw a surge in traffic.
Orkut.com saw a 15% decline in traffic, while Facebook continues its global ascent in India as well, with an 8% month-on-month growth.
In the search category, Google’s dominance remains unshaken. While Yahoo (NSDQ: YHOO) grew 7.13%, Microsoft (NSDQ: MSFT) search, which is now Bing, registered a 12.13% drop in traffic.
Among portals, Indiatimes.com grew 7%, while the top portal, Yahoo.com, slipped 3% and the new minimalist Rediff.com (NSDQ: REDF) saw a 5% drop in traffic.
Among real estate portals, Indiaproperty.com came up from the third position in June to displace 99acres.com as the top portal in July.
Click on the image to view a slideshow of category-wise traffic and month-on-month percentage change. More data can be seen here.
Posted In: Research & Metrics, Metrics, Countries, Asia, India
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