Games2Win CEO Alok Kejriwal has found that online gamers switch off a game sooner than expected when interrupted by in-game advertising. An agencyfaqs interview quotes Kejriwal as saying “...in-game advertising in India will still take maybe a few months to evolve because the consumer has to appreciate that the content is coming free to him because of the advertising.”

SEE ALSO: Online Gaming In India At Rs. 21 Crore - IAMAI-IMRB Report

Another tit bit in the tete a tete that our readers could be interested in (or should be vary about) is the industry size estimate or should we rather say guesstimate? Kejriwal admits to not being too sure about the size—which I think is really strange considering he is in the industry—but goes on to throw a Rs. 100 crore number as possible cybercafe gaming revenues and another Rs.10 crore to Rs. 20 crore as possible pirated gaming CD sales. As per an IAMAI-IMRB report, the size of the Online gaming industry in India, as of Jan 2007, was around Rs. 21 crores. Revenue accruals from the organized cybercafe market were at Rs.12.17 core. Now, who do we believe?

One last statement of Kejriwal that really cracked me up was his response to Reliance’s entry into his industry. “I think it’s brilliant,” he says (do you believe that?) “When Reliance comes into an industry, it is blessed.” I don’t think any competitor of Reliance would consider it a blessing to be on the opposite team, unless of course the promoters hope to pocket a nice profit by selling their company to the big guys.