Hungama Mobile is expanding its services to include interactive ads that can be dynamically inserted into mobile content and applications, including video, music, games, SMS and MMS’, as per a release. This will allow the company to subsidize content. Hungama Mobile MD & CEO Neeraj Roy believes that the tie-up will allow enhance the consumption of mobile content. Hungama currently provides mobile advertising solutions to around 100 brands including McDonald’s, Coca-Cola, Citibank, Apple. For the advertising services, the company has collaboratted with Amobee Media Systems.

Now dynamic advertising would require GPRS connectivity, and why should I as a user pay for advertising delivered to me via GPRS?