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HP Owned Snapfish Launches In India

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Hewlett Packard owned Snapfish, a free online photo sharing which allows users to order prints, has launched in India, reports ET. Snapfish also provides storage space to members who order at least a print a year. Prints cost Rs. 2.95 onwards, and the site also offers prints on mouse pads, t-shirts, mugs etc. HP is in the process of tying up with channel partners for prints. Snapfish was founded by Bala Parthasarathy Varadarajan Krishnan, GM for consumer sales, imaging & printing group for HP India says that they’re targeting (only) 3000 photo outlets in four years. HP intends to put up kiosks in high traffic areas for printing digital photographs (payment via credit cards), as well as photo centres.

SEE ALSO: HP’s $300 Million Print 2.0 Campaign Starts; Signs Up Content Companies

Snapfish already has a tie-up with Microsoft for online printing services Windows Live Spaces community, so I wonder if that will be extended to India.

There are a few other online photo sharing and printing sites in India, including - Picsquare (funding from 3 Angel Investors), iTasveer (tie-up with Microsoft), Printo (funding from Seedfund) and MeraSnap.com. The big business appears to be in sending photos to India, rather than within India, where, apart from the aforementioned players, there are others like eYaadein, RangeelaPhotos, Photomasti and 123shots.

Oct 10, 2007 3:32 AM ET

Posted In: Social Media, Photo Sharing

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