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How To Get People To Pay For Content

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It’s the most common question I get in my travels: Will people ever pay for content again? See what I had to say about that in this three-minute clip from a recent interview.

James McQuivey is an analyst at Forrester Research, where he serves Consumer Product Strategy professionals. James blogs here.

Jun 3, 2010 3:00 PM ET

Posted In: Entertainment, Media & Publishing

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