Helion Venture Partners and a clutch of NRIs have invested Rs 33.97 crore in media start-up 9.9 Mediaworx. The consortium of investors have picked up a total of 97,057 shares or a 49.25% stake at Rs 3,500 per share of face value Rs 10 each.

Helion Venture Partners India II LLC will pick up 37.4% stake for Rs 25.79 crore, while Rajat K Gupta, former McKinsey worldwide chief, will pick up 3.1% for Rs 2.14 crore. Canada based Stephen Dent, and US-based NRIs like Vinay Mohan Singh, Ashutosh Padhi, Anil Nigam and Shirish Sankee have also picked up shares ranging from 0.5% to 3%.

9.9 Mediaworks was founded last year by a team of senior professionals formerly with Kolkata based Ananda Bazar Patrika (ABP Group). They included Pramath Raj Sinha (former chief of McKinsey in India and ex CEO of ABP; pictured above), Asheesh Gupta (formerly CEO, Hero Mindmine and vice-president, strategy, at ABP), Anuradha Das Mathur (formerly with the Indian associate of the EIU and Businessworld) and Vikas Gupta (formerly head of marketing of Coca-Cola India and chief marketing officer at ABP). More details here.

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