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Google India Plans Rural Push, Orkut In Other Indian Languages, Mobile Initiatives

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Here is more from the Google stable. First, the search engine giant is looking at developing products targeted at Indian rural markets. Sukhinder Singh Cassidy, Vice-president (Asia Pacific & Latin America), Google Inc, told Business Standard that the company will work with local vendors to develop simpler search engines, as well as delivering content tailored to the needs of rural users. Apparently, they plan to provide customised content for rural customers like weather updates, crop patterns and other local data. “How to make the search engine simpler and uncomplicated is a big challenge, but we will have an answer soon,” Cassidy told BS. 
Google is also planning to introduce services like Google Talk, Google Maps, and Google AdWords on mobile phones through tie-ups with Indian mobile operators. It also plans to take the social networking site Orkut to other Indian languages, besides developing a mobile version of Orkut.

Mar 20, 2007 9:59 PM ET

Posted In: Search, Technologies / Formats

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