For all those gung-ho about the cross-media opportunity, a sobering story from our sister site mocoNews.net: Blue Frog Mobile, the Seattle company that works with TV stations to allow viewers to text messages in to appear on the screen, filed for Chapter 7 bankruptcy late last week, saying it wishes to liquidate its assets. The company ran a TXTV service - allows viewers to send text messages that appear on the bottom of a television screen tuned to participating stations - launching at one point in Detroit, Indianapolis and Phoenix and Los Angeles during odd hours and on off-brand TV stations.

SEE ALSO: Trouble At Blue Frog: Cuts 55 Employees; Board Member/Investor Resigns

Bluefrog had raised $16 milllion in funding from Canaan Partners and MK Capital; interestingly, Canaan has invested in an interactive TV business in India as well - Cellcast. Details on Bluefrog here, at mocoNews.