We reported last week that ET Now, the upcoming business news channel from Bennett, Coleman & Co. Ltd was close to announcing a content deal with wire service Reuters. The companies just sent out a joint press release announcing the deal.

SEE ALSO: ET NOW Is Close To Announcing Content Deal With ThomsonReuters

“Reuters announced today an exclusive collaboration with the Times Global Broadcasting Company’s new business and financial news channel, ET NOW, marking a key strategic alliance for Reuters in an increasingly competitive financial news marketplace,” the release said.

What exactly does the deal entail?

“ET NOW will receive real-time breaking financial news content powered by dedicated Reuters reporters based in New York and London. The television hosts will cross to a live report from Reuters to provide the global perspective on breaking financial news. Access to Reuters reporters in other financial centres, including Frankfurt, Singapore, Tokyo and Hong Kong for India relevant breaking news will be available as well.”