ET Now, the business news channel from Bennett, Coleman & Co. Ltd, has hired Shaili Chopra, markets and corporate affairs editor at NDTV 24X7, a source at the channel said. Chopra confirmed she has left NDTV.

She worked at sister channel NDTV Profit for five years before she was moved to the group’s flagship general news channel NDTV 24X7.

Chopra joins ET Now as senior editor and will anchor prime time and special shows. She will report to R. Sridharan, senior editor, news and trends, who heads programming for the channel during non-market hours. NDTV Profit is in a tough race for market share with ET Now and Bloomberg UTV.

Chopra is married to Shivnath Thukral, who recently stepped down as business editor at NDTV to join Essar Group.

An ET Now spokesperson was unreachable for comment.