Eros Entertainment Inc, which produces and distributes Bollywood movie content, has inked a deal with TitleMatch Entertainment Group for making its catalogue of movies available throught TitleMatch’s DVD On-demand service. TitleMatch’s DVD on-demand system allows movie studios and retailers to burn video content directly in stores at the time the orders are placed - either via a kiosk, or a retailer. As per the release, sales of Bollywood movies in the U.S. represent a $1.5 billion yearly market, and is expected to grow by 16% annually over the next five years.

Of course, we’ve got Bollywood on-demand services of our own in India, though some of them may politely be referred to as “unlicensed”.