Endemol Plans More Interactive Shows For TV In India
Well, looks like Canaan funded Cellcast has competition: TV production company Endemol is set to introduce Call TV that uses text messaging and phone calls for revenue generation, reports Mint. They claim to have already tied up with two broadcasters; given the success of their Indian Idol show, and the amount of money that makes, I don’t think mobile operator tie-ups will be an issue (though revenue share and price of messages and calls will have to be negotiated). With Call TV, Endemol is looking to introduce quizzes, game shows and prize shows, using phone calls to generate revenue; among them a show called Kal, Aaj aur Kal. Already on air in India are channels like Play TV, as well as late night bidding shows from Cellcast.
Cross media is going to be one of the big themes for 2008; at least, that’s what I think. Any estimates on how much money the news channels made from SMS’ and voting related to the controversial Sydney cricket test? In terms of TV advertising, ESPN-STAR appears to have benefited from the controversy.
Related StoriesPosted In: Media & Publishing, TV, Mobile
Newsletter
Comments (3)
Jul 3, 2008 2:44 AM
Dear Sir,
The live india channel which shows live astrology every night is making some faults or errors on the show i think as the voice of the people calling are not clear…....
manav.
Aug 7, 2008 10:13 PM
Well Live shows always have issue with conferencing and we see voice getting cut or phone getting bounced many a time
Oct 19, 2008 12:15 AM
dear Sirs,
I still hear alot of mistakes in ur kal,aaj aur kal programme.I hear the people who are calling giving their birth information and name but it is wrongly understood by Mr. gauri shanker.If this is so then dont u think that people are mislead by giving their information abt their future?i think so.do something to rectify the voice system.How come i can hear the right information from the people calling and Mr.gauri shnkar cannot?surprising!Please comment.
regards,
manav talwar.