CVL Srinivas, formerly the CEO of media convergence co SureWaves has joined BCCL’s Times Private Treaties as Director, reports Exchange4media. Prior to joining SureWaves, Srinivas was the CEO for Asia Pacific for Maxus, and he has a comprehensive media agency background. BCCL, from what we’ve heard, has done over 175 private treaty deals, and it’s been alleged that editorial coverage is a part of the deal…you know what we think about that. Surewaves is founded by ex Broadcom India MD Rajendra Khare, ex Nokia (NYSE: NOK) R&D Head Ravi Bhatt and Co-Founder of Amber Networks Anant Kansal and Tapan Datta.