NDTV Arabia, the India centric Middle East channel launched in April 2007, has got itself a website, NDTVArabia.tv. Sanjay Trehan is quoted by E4M as stating they will promote the website through the channel. They have also launched a UAE specific shortcode(6388) service for stock/ news/cricket/movie updates. The service is priced at Dhs 4 per sms (Approx Rs 40 per sms)

Most of the India centric content is gleaned from NDTV.com, while the international content is being powered by newswires. Not too sure how this will help add value to the UAE based user who already has the option to consume NDTV’s coverage on the web from NDTV.com vis-a-vis NDTVArabia.tv

Nikhil adds: The Forums are on NDTV.com, while this hot debate doesn’t load. The site has live streaming of the channel, and video content. The primary difference appears to be editorial selection of content that’s displayed on the front page. I couldn’t get the “who-is” for NDTVArabia.com, but it’s apparently “parked”.