Well, it’s a sign of the times that another top media honcho is turning entrepreneur: Amar K Deb, head of Channel [V] has put in his papers, and is looking to set up a website in the entertainment genre. Agencyfaqs reports that the site will be launched in four-six months, and Deb is in talks with media players and content creators for the venture. Ashutosh Bijoor, MD of Reach1to1.com is partnering with Deb for the venture. At Channel [V], Saurabh Kanwar, VP-Content and Communication will head the operations until the management decides on a replacement for Deb. Radioandmusic.com had reported earlier, quoting sources that it’s going to be a content selling portal called Rowdy Rascals.

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It’s not that a content selling portal hasn’t been done before: during the last dot-com-boom, someone I know has set up company for a churning out articles for publications and websites, and that went down with the dot-com-bust that followed. I think there’s a market for that now, what with increase in the number of offline publications, and also feature writing being outsourced to India.