(Originally posted Oct 22) Reliance ADA Group’s social networking portal BigAdda intends to offer an Instant Messenger service to its users, reports the Hindu. Email and Instant Messenger are two services that offer service providers repeat usage to market to advertisers, which is perhaps why Microsoft (NSDQ: MSFT) India tried to get more hotmail users with personalized email IDs like workaholic.co.in, and gaming portal Zapak offering its users email. BigAdda also plans to launch a music vertical, and begin it’s mobile services with networking, photos and blogging. Joining the contests bandwagon, BigAdda has also signed up director Madhur Bhandarkar to judge user uploaded short films. More here.

SEE ALSO: Big Adda To Break Even In 3 Years Says Rajesh Sawhney, President Reliance Entertainment

Update: To emphasize the importance of email and IM, a reader sends us the following chart from Comscore: