BigAdda Eyes $4-5 mn Revenue; The Myth Of Registered Users
BigAdda, Reliance ADAG’s social networking play, is eying $4 - $5 million (approx Rs 17 crore) within the next 12 months, expecting a majority of the same to come from advertisements. ET quotes COO, Shivanandan Pare, stating BigAdda began earning revenue since June this year, albiet an amount too negligible to mention. The firm remains optimistic, expecting to break-even in the next 2-3 years. They expect to reach 50 million mobile internet users for the recently launched MobileAdda.
The point of debate is the registered user number of 2.3 million users. While BigAdda states its adding 15,000 users daily, the cost and methodology of acquisition has been an derivation of a tremendous push in both offline and online marketing. Moreover, it would be interesting to note the repeat user-base on the numbers. Sample a quick search in Google (NSDQ: GOOG) and a sponsored listing leads directly to a registeration page. Do remember that previous SEM campaigns of BigAdda revolved around ‘videos’, ‘bollywood’ and other non-core value propositions. Expect similar ‘registered userbase’ announcements for the mobile application, the Rs 4.2 crore campaign (roughly a quarter of revenue projected) of which has recently started.
Related StoriesPosted In: Advertising, Research & Metrics, Companies, ADAG, BigAdda
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Comments (9)
Aug 31, 2008 9:22 AM
A more useful stat would be returning visitors or how many of those who registered actually came back to the site.Social networking sites have always claimed a bigger userbase but pathetic returns on ads with most people never returning to the site or the regulars developing ad blindness. The reason why facebook recently announced more engaging ad content to drive more clicks.
Sep 7, 2008 9:34 AM
I think this information is far far from accurate. 15000 users daily? Sometime back minglebox came with a figure of 2000 daily since the last 15 months.. They should have signed up close to 9 lakh users. I will take this with a pinch of salt.
CafeBPO.com a relatively new site, however, has been honest in confessing that they get roughly 100 new members every day. This is a BPO and IT industry focussed network with features 200 times better than the so-called leading ones.
These sites dont get the basic fact in developing a networking site.. User interaction, repeat visits, engaging content… Rather than this, its just plain stupid pokes or mindless scraps. Seen one, seen them all !
Sep 10, 2008 9:39 PM
Sometime the big figure (15000 ?) is used to attract more & more visitors. This is among one of the basic policies of big organizations.
Oct 24, 2008 4:26 AM
I think this information is far far from accurate. 10000 users daily? Sometime back minglebox came with a figure of 1500 daily since the last 20 months.. They should have signed up close to 7 lakh users. I will take this with a pinch of salt.
Invest In Nest.com a relatively new site, however, has been honest in Real Estate that they get roughly 500 new members every day. This is a Real Estate industry focussed network with features 200 times better than the so-called leading ones.
These sites dont get the basic fact in developing a networking site.. User interaction, repeat visits, engaging content… Rather than this, its just plain stupid pokes or mindless scraps. Seen one, seen them all !
Nov 20, 2008 10:34 AM
well they can say what they like, you gotta take all these numbers with a pinch of salt. these guys have been spending a lot, that is for sure and i’m still to be convinced they will get their money back.
Jan 25, 2009 9:36 AM
hi… this ofcourse gud but not so much…. bcoz pple coming to net 4 chat n jst entertainmnt…...very few they r searchng news stuff insde to go thru TV is best 4 all ....peopl y they r not searching news in Net .....youngster they r waisting there tme they shld knw the value of time each n every minute is precious use it…...life is precious n once so value it…....hope u will catch my words….... miss moshmi Hira…..Blue diamond groups…...hydrabad….
Feb 19, 2009 6:25 AM
BidAdda should now look at the recently released report on social networking sites in India by ComScore. They are the biggest loosers and actually have negative growth rate in terms of number of unique visitors.
Mar 28, 2009 5:40 AM
Don’t believe at those hyped figures.Its part of an online business to hype their success.Orkut is the most popular in India and they are there profit is much more than Bigadda,which is understandable as it is a huge social networking site.But Bigadda is nowhere near it and without much Ads it is impossible.
Jun 16, 2009 2:22 AM
15000 users daily on Big add is not accurate. There are so many social networking sites like orkut, facebook .