Reliance ADA Group company BIG Digital plans to offer music content on VAS, and set up an Interactive Voice Response System within the next three months says Archana Vohra, Director, Big Digital in an interview with radioandmusic.com. The company is looking at 3-4 more portals this year. Apart from the content that they already have access to (courtesy Adlabs and BIG FM), they have also planned offer radio online, shopping, blogging…the works. Expectedly, Vohra says that the company intends to use cross-media promotions to generate traffic - something which other media conglomerates like BCCL, Network18, NDTV and HT Media are already doing. More on BIGs plans here, at radioandmusic.com