Bharatmatrimony, Shaadi.com Battle It Out At MRTPC

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Bharatmatrimony, Shaadi.com Battle It Out At MRTPC

The battle between India’s two leading matrimonial portals, Bharatmatrimony.com and Shaadi.com, has curiously reached Monopolies and Restrictive Trade Practices Commission (MRTPC), a body that usually checks monopolies in the market.
MRTPC in an order has restrained Bharatmatrimony.com from advertising success stories. BM had advertised through newspapers that it had eight times more success stories than its nearest rival (read Shaadi.com), which was opposed by Shaadi. The latter went to MRTPC.
MRTPC said in the order: “Petitioner has made a prima facie case that the claim made by respondent… is false and misrepresenting and disparaging to complainant.” The commission has also directed BM to file a reply in four weeks. The morale of the story: Don’t take pride in arranging marriages. [Via Business Standard]

Sahad PV Apr 11, 2007 6:30 AM ET

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blogsdna

very interesting, how come this to website enter into battle

Alpika

This article has been further researched here: http://jcellar.soundhorn.com/node/173

binodkumarshaw

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Khan

What does shaadi say for this?
http://img101.imageshack.us/my.php?image=shaadiyt4.jpg

Seems like shaadi indirectly accepts Bharatmatrimony.com's claim., (The way they are using the bharatmatrimony Brand)

navin

I went and read it again

MRTC: On Bharatmatrimony's claim that it has entered the Limca Book of Records, MRTPC said: "Record certification only refers to the documented marriages, whereas the website claims that the record has been certified… for the highest number of marriages. Thus there is a distortion."

So the dispute is whether it can claim as certified. Anyway it's an intrim order and the matter is not over.

Tia

Navin, I don't think you have read the story in totality. MRTPC has questioned the very fact that Bharatmatrimonials does not have any documentary evidence to make such claims.

Limca Certificate, I believe says that BM has successfully enabled approximately 1900 odd matches since 1999. It does not say that the no. is "8 times higher than any other matrimonial site". It also does not say "highest no. of marriages" as you have mentioned in your post. So how does it become an established fact???? Thats what these marketers are leading people to believe by combining an unsubstantiated claim with a simple certificate when the 2 are not related.

The ruling, is pointing this out and hence the order to retrain "boastful" advertisement / promotions.

navin

Record can be based only on documentation not on claims. If the record is for highest number of marriages and cerified by Limca then BharatMatrimony has all the rights to talk about this certification. They have done it and they are claiming it.

BTW MRTC is not talking about who is world's largest or india's largest. It's not our concern and it's for companies to fight out. I'm talking about the case here…

If the fact is established on highest number of marriages done by BharatMatrimony which is 8 times of that Shaadi, then what Shaadi is fighting for?

Kashyap Premji

MRTPC will not pass a judgement in favor of Shaadi.com just like that. If you read the full story you will understand, that Limca book of Records does not certify Bharat Matrimonial as 'India's largest' or the 'World's largest'.

This is what the PTI report posted on ibnlive.com says in totality -
" On Bharatmatrimony's claim that it has entered the Limca Book of Records, MRTPC said: 'Record certification only refers to the documented marriages, whereas the website claims that the record has been certified… for the highest number of marriages. Thus there is a distortion.' "

That in MRTPC's view was misleading the public. Its not about being jealous…its about being boastful.

navin

What's wrong in BharatMatrimony claiming it's recorded eight times more published success stories which has been verified by Limca.

Looks like Shaadi is getting jealous about BharatMatrimony and it's growth.