Leisure & Lifestyle Information Services which runs the travel community portal - Holiday IQ - has received an undisclosed amount of investment from BCCL (the Times of India group), reports the Economic Times. BCCL has acquired around 17 percent stake in the company.
Holiday IQ, launched in early 2004 as India Resorts survey was angel funded by a group of investors led by HCL co-founder DS Puri, and has also received investments from Erasmic Ventures Fund. The site features content related to tourist destinations, has a travel community, and a sparsely populated expert blogs section. Revenue comes from lead generation and advertising.
Hari Nair, CEO of Holiday IQ seems rather bullish. He writes on his blog: “Now, the stage is set of initiatives across multiple media channels - mobile, books, magazines, TV shows etc.”