The Guardian
trending topics

As Publicis Looks To Acquire A Digital Agency In India, Who’s A Possible Target?

  • Comments Comments (View)
  • Text Size: A A

That global advertising group Publicis Groupe was looking for possible digital acquisitions in India has been known since January. In India, they’ve already acquired Delhi based advertising agency Capital advertising. ET reports that Publicis Worldwide COO Richard Pinder was in India last week, meeting potential candidates for acquiring in the digital space. He’s declined to divulge the names of the agencies they’ve met, but you can tell us in the comments, right? Which are the main digital agencies in India - Interactive Avenues (Sequoia funded), Connecturf, Webchutney, Quasar, Media2Win, bcwebwise and Pinstorm?

SEE ALSO: Publicis Buys Wcube In Continuing Digital Agency Acquisition Race

The WPP Group is also on the lookout for agencies to acquire in India, but had said that the presence of VCs makes acquisition difficult in India, since they raise the stakes. Apart from Group M, most mainstream agencies - Mudra, Lintas, Neo@Ogilvy, Tribal DDB and others - are better at creative than online implementation, while it appears to be the opposite for digital agencies, barring perhaps WebChutney. So usually, the mainstream agencies tie-up with the digital agencies for implementation.

Oct 1, 2007 12:11 AM ET

Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

iTunes Apps (Paid) iTunes Apps (Paid)
1. Where's My Water?
2. Tank Hero
3. Scramble With Friends
4. Fruit Ninja
5. Angry Birds
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Staff