As Publicis Looks To Acquire A Digital Agency In India, Who’s A Possible Target?
That global advertising group Publicis Groupe was looking for possible digital acquisitions in India has been known since January. In India, they’ve already acquired Delhi based advertising agency Capital advertising. ET reports that Publicis Worldwide COO Richard Pinder was in India last week, meeting potential candidates for acquiring in the digital space. He’s declined to divulge the names of the agencies they’ve met, but you can tell us in the comments, right? Which are the main digital agencies in India - Interactive Avenues (Sequoia funded), Connecturf, Webchutney, Quasar, Media2Win, bcwebwise and Pinstorm?
The WPP Group is also on the lookout for agencies to acquire in India, but had said that the presence of VCs makes acquisition difficult in India, since they raise the stakes. Apart from Group M, most mainstream agencies - Mudra, Lintas, Neo@Ogilvy, Tribal DDB and others - are better at creative than online implementation, while it appears to be the opposite for digital agencies, barring perhaps WebChutney. So usually, the mainstream agencies tie-up with the digital agencies for implementation.
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Comments (9)
Oct 1, 2007 5:03 AM
Publicis Group has started hiring people for thr digital operation based out of Delhi, recently hired VP and head of digital business for India.
http://www.linkedin.com/profile?viewProfile=&key=5519627&fromSearch=0&sik=1191018952475&split_page=1&rd=in&authToken=3nScWXdLsYrxg_flJWdXDxi4digkljnQldgkURhzsPgP0RgPsOc30TczoVcjkR&authType=NAME_SEARCH&goback;=.srp_1_1191018952475_in
Oct 3, 2007 1:55 AM
There’s also Indigo Consulting, which is particularly strong in Financial Services domain
Oct 5, 2007 12:06 PM
well finally digital can look up to more excitement in this space…I heard of Digital Assets…an interactive division of iContract (division of Contract Advertising). they won award in the Goafest for visa.
Oct 8, 2007 4:24 AM
There is also an agency called D’zine Garage who have been there for many years now. They do very good work, but have stayed away from the media and limelight. Ofcourse, they may not even be looking at selling. Infact this company already seems to have established a presence in the United Kingdom.
Oct 14, 2007 7:03 PM
A friend of mine works in D’zine and he has seen people from some big international advertising networks frequent the place lately. Lalitha is right as they have stayed away from the limelight and do some real good work in the UK and US.
Nov 19, 2007 1:08 PM
Theres also Position2, that mainly focusses on search. Webshastra was acquired by them early 2006. They have been growing rapidly and primarily work with US clients
Nov 20, 2007 3:55 AM
I am a frequent user of the Reliance mobile website (http://www.rcom.co.in) and use Flykingfisher.com to book air tickets. Found that they were both designed by this unheard of agency - Influx. Their website’s really poor but they seem to have some good names in there.
Anybody know more about them?
Jul 24, 2008 7:46 AM
check out http://www.buzzar.tv, the latest offering from Pixelkraft - chennai based company that offers the most innovative digital solutions to brands in india. a mind-boggling 1000brands have already established base on this platform!!! i think it is going to revolutionize the way digital advertising has been dealt with.
Mar 16, 2009 10:00 PM
Hey guys,
I am Sohini, working in digital in Sydney.. I am wondering what the digital scene in India is like right now..can anyone give me a gist of where we’re at in terms of top digital firms, digital spends as a percentage of total and so on..general trends in India..?