So says this ET story, citing talks that Airtel is having with handset players such as Nokia…Airtel Live, the mobile VAs app, may be embedded in Nokia (NYSE: NOK), and irrespective of whether users are on Airtel network or not. “The icon will be available in all handsets and hence will remain inactive if the consumer is not using an Airtel connection. It then also serves as a huge branding tool,” Bharti Airtel’s chief marketing officer (mobility) Sanjay Gupta told ET. We reported earlier this year that Airtel had tied up with Mobio to launch a separate mobile app, and this seems to be the result of that.

Also, the company is launching its mobile social networking service, Airtel Mobile Campus, with the focus on top 10 cities in the country. Services including photo and video sharing, blog, bulk sms, contests and discussion forums.

Bharti Airtel’s VAS revenue contributes around 10 percent to its turnover, the company said.