Google (NSDQ: GOOG), which shook up the e-mail industry when it integrated chat with e-mail, is now trying to catch up to its rivals by letting Gmail users share status updates. The WSJ reports that Google will soon add a “new module that will allow Gmail users to view a stream of status updates from people they choose to connect with.” If it catches on, that could potentially add a new force to the Twitter-dominated microblogging world, considering that Gmail had 132 million unique users worldwide as of last March (the last figures I could quickly get my hands on).

Ustream, the popular online live broadcasting service, just announced it has raised $75 million in a second round of funding led by Softbank. Updated: The actual funding is only $20 million, for now, with an option for Softbank to purchase more of Ustream by July 2011, by putting in another $55 million.

The company says it will use the cash in part to pursue opportunities in Japan, China, Korea and India, where it says there is an untapped market for live streaming video. There are lots of other players in the live broadcasting space, but Ustream is the biggest player, with about 50 million unique users a month (By contrast, Justin.tv says it has about 41 million unique users, while Livestream says it has about 17 million).

With the new funding, Ustream will also now have a big funding lead over its competitors. In total, it will have now raised more than $86 million, including $11.1 million in a first round from Doll Capital Management and Band of Angels in April 2008. Even more cash could be coming, since the company says “additional funding commitments are pending.”

It was a surprising weekend for those of us who had naively imagined that after crossing the River iPad, we might actually get some Elysian rest. But, alas, the fates conspired against us and handed us the curious case of Amazon (NSDQ: AMZN) vs. Macmillan. Or Macmillan vs. Amazon?

For those who actually took the weekend off, let me summarize what happened. John Sargeant, the CEO of Macmillan Books, gave Amazon a wee-bit of an ultimatum: switch from a wholesale sell-through model, where Amazon buys digital books at a fixed wholesale rate and then can choose to sell those books at whatever price it deems appropriate (even at a loss, as it does with $9.99 bestsellers), to an agency model, where Amazon agrees to sell at a price set by the publisher in exchange for a 30% agency fee.

Geoff Cook is the CEO of myYearbook, a social network built around meeting new people. He also founded EssayEdge and ResumeEdge and sold them to The Thomson Corporation.

You can’t go an entire day without encountering Facebook and Twitter – even if you don’t have an account. Whether you ride the subway or take the bus, you’ll see people young and old updating their status or talking about the latest social-networking drama. If you watch the television or listen to the radio, you’ll be driven to the Twitter or Facebook accounts of celebrities, brands and non-profits. If you do come across the rare people who are not on Facebook, they sound like cavemen – and they know it; they are talking about signing up soon. In such an environment, it is easy to conclude that this dominance will last forever.

But it won’t. 

SMS GupShup has raised $12 million to help build out its texting-based mobile-phone communities in India. The company, which has operations in both Santa Clara, Calif. and Mumbai, India, claims to serve 26 million users in roughly two million topics, ranging from religious groups to sports teams.

The fourth round of capital was led by Globespan Capital Partners; existing investors Charles River Ventures and Helion Venture Partners also participated. To date, the company has raised $37 million. SMS GupShup will rely on advertising from brands such as Microsoft (NSDQ: MSFT), Puma, Cadbury and others, to bring the company to profitability this year. The money will be used to expand into the Philippines and Indonesia, and to grow the organization to 150 employees by adding another 20 positions in marketing, engineering and sales.

Google has confirmed yesterday’s reports - YouTube has inked rights from the big-money Indian Premier League’s (IPL) licensing partner Global Cricket Ventures to live-stream all 60 matches of the 45-day tournament, starting March 12.

It’s YouTube’s first deal to live-stream a big global sport - no mere domestic competition, IPL is the largest cricket tournament in the world, forecast to generate $1.6 billion over 10 years. But the deal will include a US blackout because “re-broadcast options will be available” will be available there, the announcement says.

Indeed, just as the International Olympic Committee hosted Beijing 2008 highlights on YouTube for countries which had no television deal, this looks like a gap-plugging, market-building deal, rather than a win of top-tier rights for Google (NSDQ: GOOG). DirecTV (NYSE: DTV) aired last year’s IPL in the U.S. on its $149-a-year Cricket Ticket, and Setanta Sports had shown IPL in the UK but has now collapsed…

Is the super-rich Indian Premier League (IPL) cricket competition about to go global in a deal with YouTube? Several reports from Indian media say Google (NSDQ: GOOG) and the Bord of Control for Cricket in India (BCCI) will on Wednesday announce a live streaming deal.

YouTube had already hosted match highlights for last year’s second IPL season on an existing channel. YouTube has already been testing large-scale live events like a U2 concert and was on Tuesday due to stream the IPL’s pre-season “auction”, in which some 51 players will swap teams.

India’s Sony (NYSE: SNE) Entertainment Television and Singaporean World Sport Group jointly hold domestic and global IPL broadcast rights respectively in a $1.2 billion, 10-year deal, and have re-sold to a patchwork of global players. Willow TV holds North America internet rights.

Alok Kejriwal is CEO and co-founder of the online gaming company games2win.com. He blogs at rodinhood.com.

In October of last year alone, Yahoo (NSDQ: YHOO) attracted 605 million unique Internet users (50% of the global Internet population), got them to return another 18 times, stick around for 9.5 minutes during their visit and generate over 100 billion page views.  Which traditional media brand do you know that achieved this?

We all have experienced Yahoo – it’s all about seeing and interacting (vs. Google (NSDQ: GOOG) that’s all about searching and clicking). If Google taught the world all about “performance advertising,” Yahoo can create even a bigger impact in display advertising by deeply integrating with the world’s leading brands. It has the heft to create a new paradigm of how display ads are bought, priced and really made profitable for the spenders.

Yahoo could begin this journey by acquiring WPP – the custodian and best friend of the world’s leading brands:

As you may have noticed recently on our pages, we’ve launched a new video section, with help from Vodpod. The section pulls together interesting daily videos from third-party sources, our own video interviews, and video from our conference and events. We hope you’ll take a look around and let us know what you think. Recently added videos include the full array of footage of Google’s new Nexus One phone, long interviews with Gerald Levin and Steve Case on the 10th anniversary of the ill-fated AOL-Time Warner (NYSE: TWX) deal, and a PBS report on the Google (NSDQ: GOOG) books controversy.

Advertisers: If you’re interested in video sponsorships on our video page or elsewhere on our sites, please email our advertising team at advertising AT contentnext.com.

If 2009 in the digital-media world needed a title, you could argue it would likely be something to the effect of: “Social media goes mainstream.” Indeed, it’s no secret that social media is a huge force these days, but big questions remain about how companies – even the biggest, buzziest players – are going to make money. ContentNext, Media Industry Newsletter and The Jordan, Edmiston Group have co-produced a new report that helps shed light on that debate. The report, six months in the making, not only chronicles all the deal activity in social media over the last 18 months, but also includes:

* Profiles of a select group of digital brands, including how they’re faring and their strategies and likely challenges moving ahead

* A points-of-view section featuring contributions from thought leaders like Samir Arora (Glam Media), and Mitchell Berman (ZillionTV) and Domenic Venuto (Razorfish)

* Deep analysis of traffic metrics

The 200-plus-page book, available in either print or digital versions, is the second annual “State of Digital Media” report.

Visit our reports page to read the full report.

Better late than never? Amazon today has started to sell the Kindle DX, the larger of its e-readers, outside the U.S. The launch comes three months after the smaller device went on sale internationally, and nearly two years after the first of the devices hit the U.S. market.

Like the smaller-sized Kindle, Amazon (NSDQ: AMZN) has opted to run the DX on mobile networks from AT&T’s roaming partners, rather than cut deals with operators country-by-country. Not yet clear which UK networks are AT&T (NYSE: T) roaming partners or what those deals look like. “We’re not providing additional details beyond our relationship with AT&T, since it’s seamless to our customers – no annual contract, no monthly fees, no hunting for a hotspot,” is how one Amazon.co.uk spokesperson put it to us.